Friday, May 15, 2020
Rutherfordium Facts - Rf or Element 104 Facts
The element rutherfordium is a synthetic radioactive element that is predicted to exhibit properties similar to those of hafnium and zirconium. No one really knows, since only minute quantities of this element have been produced to date. The element is likely a solid metal at room temperature. Here are additional Rf element facts: Element Name:à Rutherfordium Atomic Number: 104 Symbol: Rf Atomic Weight: [261] Discovery: A. Ghiorso, et al, L Berkeley Lab, USA 1969 - Dubna Lab, Russia 1964 Electron Configuration: [Rn] 5f14 6d2 7s2 Element Classification: Transition Metal Word Origin:à Element 104 was named in honor of Ernest Rutherford, although discovery of the element was contested, so the official name was not approved by the IUPAC until 1997. The Russian research team had proposed the name kurchatovium for element 104. Appearance: Rutherfordium is predicted to be a radioactive synthetic metal, solid at room temperature and pressure. Crystal Structure: Rf is predicted to have a hexagonal close-packed crystal structure similar to that of its congener, hafnium. Isotopes: All of the isotopes of rutherfordium are radioactive and synthetic. The most stable isotope, Rf-267, has a half-life around 1.3 hours. Sources of Element 104: Element 104 has not been found in nature. It is only produced by nuclear bombardment or decay of heavier isotopes. In 1964, researchers at the Russians facility at Dubna bombarded a plutonium-242 target with neon-22 ions to produce the isotope most likely rutherfordium-259. In 1969, scientists at the University of California at Berkeley bombarded a californium-249 target with carbon-12 ions to produce alpha decay of rutherfordium-257. Toxicity: Rutherfordium is expected to be harmful to living organisms due to its radioactivity. It is not an essential nutrient for any known life. Uses: At present, element 104 has no practical uses and is only application to research. Rutherfordium Fast Facts Element Name: RutherfordiumElement Symbol: RfAtomic Number: 104Appearance: Solid metal (predicted)Group: Group 4 (Transition Metal)Period: Period 7Discovery:à Joint Institute for Nuclear Research and Lawrence Berkeley National Laboratory (1964, 1969) Sources Fricke, Burkhard. Superheavy elements a prediction of their chemical and physical properties. Recent Impact of Physics on Inorganic Chemistry, Structure and Bonding, Volume 21, Springer Link, December 3, 2007. Ghiorso, A.; Nurmia, M.; Harris, J.; Eskola, K.; Eskola, P. (1969). Positive Identification of Two Alpha-Particle-Emitting Isotopes of Element 104. Physical Review Letters. 22 (24): 1317ââ¬â1320. doi:10.1103/PhysRevLett.22.1317 Hoffman, Darleane C.; Lee, Diana M.; Pershina, Valeria (2006). Transactinides and the future elements. In Morss; Edelstein, Norman M.; Fuger, Jean. The Chemistry of the Actinide and Transactinide Elements (3rd ed.). Dordrecht, The Netherlands: Springer ScienceBusiness Media. ISBN 1-4020-3555-1.
Wednesday, May 6, 2020
From Working Poor For Elite Scholar Essay - 1958 Words
4 SAMPLE GRADUATE SCHOOL ESSAYS #1. From Working Poor to Elite Scholar One of the proudest accomplishments of my life was earning my college degree, despite the fact that my early adulthood pointed in the opposite direction, beginning with my marriage at the age of 19. Throughout the 1990s I lived as one of the working poor, someone who slipped through the cracks of supposedly historic prosperity. By the age of 25 I was divorced and frustrated with menial, low-paying jobs: clerk, receptionist, and housecleaner. There is nothing like scrubbing someone else s toilet to inspire one with determination toward obtaining an education. Because of my absolute commitment toward earning my degree, I got a flexible shift at a retail warehouse which enabled me to acquire my degree while supporting myself financially. Enrolled at the local community college, I experienced a different world opening up to me; excited by a new encouraging environment, I excelled academically. I learned that if I tried hard, I could succeed; if I wanted something badly enough, I possessed the ability to take advantage of these opportunities. I worked a minimum 35-hour workweek for five years to put myself through school without succumbing to the temptation of a student loan. I paid tuition up front with the money I earned. It was the example of my mother, a Puerto Rican immigrant working diligently to provide for her family, who instilled a work ethic into me that has stood me in good stead. With aShow MoreRelatedAnalysis Of Social Class And The Hidden Curriculum Of Work By Jean Anyon1167 Words à |à 5 Pagesââ¬Å"Social Class and the Hidden Curriculum of Workâ⬠she uses research from elementary schools that contrast in social class to try and understand if social class is the dictating factor that decides the future careers of children. Anyon examines the role of social class in education and creates a study by observing four types of schools, working-class schools, middle-class schools, affluent professional schools, and executive elite schools. She does this in order to prove her theory, that children areRead MoreAlbert Cohen And The Chemical Warfare Service868 Words à |à 4 PagesBerkley, and several other prominent institutions of higher learning over the course of his career. Additionally, he served at the managing editor of the American Sociological Review (Mutchnick et al., 1990). Cohenââ¬â¢s career as a criminological scholar was distinguished and he received numerous awards for his work. His most substantial contributions to the field related to his assessment of classism, delinquency, and gang culture. These are significant phenomena in the modern criminological landscapeRead MoreA Sociological Literature On Aesthetic Labor943 Words à |à 4 Pagesresearch on gender inequality in the workplace has rightfully interrogated the ââ¬Å"glass ceiling.â⬠Yet it is also vital that gender scholars understand social barriers to what might be termed the ââ¬Å"front door,â⬠by examining the experiences of disadvantaged women seeking entry into the low-wage labor market. A sociological literature on aesthetic labor suggests that poor and working class womenââ¬â¢s appearance may be an important barrier to their entry into the workforce, yet little research has explored processesRead MoreThe Effects Of Neoliberal Ideals On The Portrayal Of Class1144 Words à |à 5 Pagescontinued to grow, scholars have become intereste d in examining the societal effects of the messages that it promotes. Thus, scholarly research in the genre of reality TV examines how the use of neoliberal ideals affects the portrayal of socioeconomic class. This field of study was first founded in the research of neoliberalismââ¬â¢s presence within the media and reality TV. As time has passed, many scholars have narrowed their examination to the portrayal of socioeconomic class that results from the promotionRead MoreSummarization Of Jean Anyon s Article1275 Words à |à 6 PagesNew Social Movement. Anyonââ¬â¢s article, ââ¬Å"From Social Class And The Hidden Curriculum Of Workâ⬠was first featured in 1980 in the Journal of Education. Her essay regarding teachings in different socioeconomic classes, was published more than 20 years prior, to her other works (Rereading America Ninth ed., p. 164). Anyon wholeheartedly agrees with scholars, who argue that schools provide students with separate learning experiences, in differing social-classes. From 1978-79, she studies fifth-grade classroomsRead MoreThe Assassination Of Julius Caesar By Michael Parenti961 Words à |à 4 PagesSpecifically, he focuses on the time period between the election of Tiberius Grachus, to the rise of Augustus, the first emperor of Rome. In this account of history, Parenti presents the social, political, and economic aspects of the Roman culture from the perspective of the Roman commoner, or plebeian. Using this perspective, he also spends a great amount of time examining the causes and effects of the assassination of Julius Caesar. The views that Parenti presents in this book stand in sharpRead MoreLiving Under The Poverty Line Plans Out1382 Words à |à 6 Pagessingle day. This is how the life of someone living under the poverty line plans out. Poverty is the poison found in every society, fairly common in many and rare in only a handful. People suffering from this poison have a life full of pain and terror; Moreover, some even decide to end it just to escape from this blood sucking leech. Uneven wealth distribution is what caused the poverty line to exist. Capitalism is how the modern society functions. It is the main reason for the existence of the povertyRead More1967 Cultural Revolution of China1617 Words à |à 7 Pageswith the movement during that time. What do you think motivated the public to respond to Mao s last revolution so actively? Please give your explanations. Moreover, please also discuss: How some Cultural Revolution mentality or phenomena remain working nowadays and why? 1. Introduction: Cultural Revolution was the most massive political campaign launched after the establishment of Peopleââ¬â¢s Republic of China. It was a torture to many people who experienced Cultural RevolutionRead MoreGerman Culture : The Arts And Other Manifestations Of Human Intellectual Achievement976 Words à |à 4 Pagesdemise, but the collapse of East Germany as a separate state.â⬠(Jarausch. 1994). Germany is based on a democratic economical and socio-political system where the people are governed by the people and for the people which was the Germanââ¬â¢s first choice. From this assessment, the public is informed about a decision and then have the option to voice their own opinions. Their constitution emphasizes the protection of individual liberty in an extensive collection of human and civil rights and divides powersRead MoreEssay about A History of Guyana and Its Culture1648 Words à |à 7 Pagesthe Dutch traded with the inhabitants and had sugar plantations worked on by African slaves. In 1834 slavery was abolished and plantation owners looked to indentured workers, about 250,000 in fact and most from India. Others came from Portugal and China. Guyana claimed its independence from Great Britain in 1966. Just four years later it became a cooperative republic. Instead of celebrating its independence, Guyana celebrates the forming of their government every year on February 23rd. The celebration
Tuesday, May 5, 2020
Will You Please Be Quiet, Please free essay sample
?ââ¬Å"Will You Please be Quiet, Pleaseâ⬠is a short story collection that explores the human condition in the blue collar, working class citizens of the 1960ââ¬â¢s in America. Carver is known not only for his minimalist style of writing, but also for his habit of basing many, if not all, of his stories on his own real life experiences. In this collection, Carver shows modern life as a series of hardships whereby ordinary people, who have the odds stacked against them, must battle for survival. He explores this idea in many of his stories, using themes such as a consistent pattern to which he creates his males characters, the effects of worldly events that are not explicitly named nor even mentioned, and the failure of the American Dream. Carver consistently creates male characters from the same basis of personality. Each of his characters are dissatisfies with their existences, and many of his characters feel isolated and alone. This feeling of failure and helplessness closely resembles Carverââ¬â¢s own self-professed feelings during his first marriage after the first ten happy, ââ¬Ëidealisticââ¬â¢ years. Carver creates characters that reflect himself, hence why characters such as the presumed ââ¬ËMr Slaterââ¬â¢ in ââ¬ËCollectorsââ¬â¢ is dealing with what seems to be the aftermath of a devastating divorce. Carver writes ââ¬ËMr Slaterââ¬â¢ as lost, alone and without purpose, shown by his constant twice of looking ââ¬Ëthrough the curtain for the mailman. ââ¬â¢ This shows that the passage of time for this man is marked by nothing other than the comings and goings of the mailman. Further showing this sense of helplessness that proves Carverââ¬â¢s idea that ordinary people must struggle for survival, is the underlying message of the story ââ¬ËCollectorsââ¬â¢, which refers to the loss of personal identity. Imagery such as the vacuum cleaner sucking up the ââ¬Ëlittle bits of ourselvesââ¬â¢ that are left each night on a mattress, shows the character Aubrey Bell slowly taking away what is left of ââ¬ËMr Slaterââ¬â¢s identity. ââ¬ËMr Slaterââ¬â¢ is struggling to stay afloat after his divorce, but the odds are stacked against him, as Aubrey Bell later takes a letter for a ââ¬Ëmr slaterââ¬â¢ and says that heââ¬â¢ll ââ¬Ësee to it. ââ¬â¢ The presumed ââ¬ËMr Slaterââ¬â¢ of this story has lost his battle of survival against the odds stacked against him, as Carver presumably believed he had after his divorce with his first wife. In the short story collection, ââ¬ËWill You Please be Quiet, Please? ââ¬â¢ Carver portrays modern life as a series of hardships whereby ordinary people, who have the odds stacked against them, must battle for survival. As Carver heavily based his work upon experiences of his own life, it can be assumed that the ââ¬Ëodds stacked against themââ¬â¢ refers to elements outside of the characters control, such as the economic situation of America in the 1960ââ¬â¢s. The poorly state of the American economy was a direct result of the Cold War, which occurred during the 1960ââ¬â¢s. The Cold War was a stalemate between Russia and America, with each country aiming nuclear weapons at the other, yet neither firing. As each country had to majorly increase production of these nuclear weapons, a huge chunk of the countryââ¬â¢s budget was spent on this cause, leaving less money for Americaââ¬â¢s other needs. The state of the economy, although not explicitly mentioned, is apparent especially in the story, ââ¬ËJerry and Molly and Samââ¬â¢ in which the company Al is employed by is ââ¬Ëcutting back. ââ¬â¢ According to Al, ââ¬Ëno one is safeââ¬â¢ from these cut backs due to the company attempting to reduce costs. As is apparent in Jerry and Molly and Sam, the impending loss of a job can result in many problems, most of which replicate problems faced throughout Carverââ¬â¢s own life. A theme consistently broached by Carver, is the theme of the Failure of the American Dream. The American dream, an ideology brought on by the economic boom after world war two in America, was a standard to which all working class families strived to live up to. The American Dream conveyed the idea that anyone can have this level of happiness, provided they work for it, and each fit into their socially accepted roles. However, this American dream frequently failed working class citizens, as elements outside of their control such as the economic state during the cold war and the American involvement in the Vietnam war, each individually impacted their ability to achieve this happiness. The failure of the American dream is especially apparent in the story ââ¬ËNeighboursââ¬â¢ in which Bill and Arlene Miller consistently compare their lives to that of Jim and Harriet Stone. Bill and Arlene represent the working class, and Jim and Harriet Stone are white collar workers. When comparing each apartment, Carver uses structural techniques such as a significant lack of describing works when talking about the Millerââ¬â¢s life, and an abundance of describing works used when talking about Jim and Harriet Stonesââ¬â¢ life. Another way Carver portrays this theme is through the actions of the characters, such as Bill Miller, always wishing to ââ¬Ëgo to bedââ¬â¢ and make love with his wife, only after immediately returning from the Stonesââ¬â¢ apartment. This shows that the white collar lifestyle is an experience that is vastly different and hugely preferable to the blue collar, working class lifestyle. Carver depicts modern life as a series of hardships because, to him who faced mostly all of the hardships portrayed in his stories, it was a battle for survival.
Wednesday, April 15, 2020
Unconditional Love in I Stand Here Ironing and Everyday Use free essay sample
Ashley Gillette Professor Grimes ENG 171 24 June 2010 Unconditional Love in ââ¬Å"I Stand Here Ironingâ⬠and ââ¬Å"Everyday Useâ⬠Unconditional love is a term used to describe complete love. It is affection with no limits or conditions (ââ¬Å"Unconditionalâ⬠). I Stand Here Ironing by Tillie Olsen and Everyday Use by Alice Walkerà are stories about a mothers unconditional love toward her daughter. Both stories stem from an intense guilt felt by the motherââ¬â¢s in each story. Both mothersââ¬â¢ feel guilty for the problems that their daughters face. Emilyââ¬â¢s mother thought of Emilyââ¬â¢s childhood as she ironed. Metaphorically, Tillie Olsen described the mother ironing her daughterââ¬â¢s dress as she mentally attempted to ââ¬Å"ironâ⬠out her daughterââ¬â¢s childhood and their relationship. Through a stream-of-consciousness monologue, the reader could sense that Emilyââ¬â¢s mother regretted her decision to have the women below their apartment baby-sit Emily while she worked (or looked for a job). We will write a custom essay sample on Unconditional Love in I Stand Here Ironing and Everyday Use or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She also regretted leaving Emily with her fatherââ¬â¢s family while her mother worked nights at a job. Most of all, she regretted sending Emily away during her childhood to a convalescent home. In a different way, Mrs. Johnson, the mother of Maggie and Dee in ââ¬Å"Everyday Use,â⬠is guilty in the way she parented her daughters. Dee, or ââ¬Å"Wangeroâ⬠as she prefers to be called, was educated and successful, while her sister, Maggie, still lived at home in the South with her mother. Because of Deeââ¬â¢s manipulative behavior, Mrs. Johnson worked hard at raising money in order to send Dee away to school. However, Maggie was forced to remain at home and learn traditional skills because Mrs. Johnson only raised enough money to send one daughter. Despite the choices that each mother makes, in the end the reader senses the unconditional love that each have toward their daughter. Emilyââ¬â¢s mother described Emily as a beautiful baby. She commented that ââ¬Å"she was a miracle to meâ⬠(Charters 671). Although her mother regretted leaving Emily with others while she worked, she had no choice. By working, unconditional love was shown because she worked to provide for Emily, no matter what it cost her. In addition, she gave up her nights of sleep in order to work during the night so that she could spend the days with Emily. Emilyââ¬â¢s mother was extremely guilty that she sent Emily to the convalescent home. Although this was not what she wanted for her daughter, a local clinic convinced her that the home will provide her with the ââ¬Å"kind of food and care [Emilyââ¬â¢s mother couldnââ¬â¢t] manage for herâ⬠(Charter 673). In hopes that they were being truthful, Emilyââ¬â¢s mother sent her away ââ¬â hoping that she would have a better life, despite the pain it would cause her mother. Although in the end, the reader realizes that the clinic that suggested the home were wrong, Emilyââ¬â¢s mother did not feel confident enough about her own instinct to challenge their suggestion. Although Emilyââ¬â¢s mother was not sure how to nurture and care for Emily after she returned home from the convalescent home, she remembers encouraging Emily to use her developed talent for comedic acting at school. One morning after being encouraged by her mother, Emily took her motherââ¬â¢s advice and entered into a amateur show, to Emilyââ¬â¢s surprise, she earned first place. She called to tell her that ââ¬Å"I did it. I won, I won; they gave her first prizeâ⬠(Charter 675). This is a prime example of unconditional love, even though her mother was lost in what to do for Emily; she still encouraged her to make something of herself. In the moment that she won first place, Emilyââ¬â¢s mother stated that ââ¬Å"suddenly she was Somebodyâ⬠(Charter 675). In the end, Emilyââ¬â¢s mother decides to ââ¬Å"let her beâ⬠and again shows her unconditional love as she hopes that Emily will come to know ââ¬Å"that she is more than this dress on the ironing board, helpless before the ironâ⬠(Charters 676). She hoped that Emily would realize that she is more than her childhood. Although Dee turned out to be the more successful daughter, Mrs. Johnson shows Maggieââ¬â¢s hidden worth and makes it known to Dee when she returns home with her boyfriend. In doing so, Mrs. Johnson stood up for what was right, not in her benefit, but to benefit Maggie. Although Dee wanted the quilts that their mother was saving as a wedding gift for Maggie, Mrs. Johnson refuses to give in. In this moment, for the first time, she hugs Maggie and takes the quilt from Deeââ¬â¢s hand and gives them to Maggie. For once, both daughters sense the unconditional love (which has not been evident) that Mrs. Johnson has toward Maggie. Despite the hardships that each mother faced, each story ended with a glimmer of hope and the realization that unconditional love can move mountains in ones life. Because of each motherââ¬â¢s unconditional love for their daughters, Emily and Maggie, realized their unseen importance. Works Cited Charters, Ann. The Story and Its Writer: An Introduction to Short Fiction. New York: Bedford/St. Martins, 2007. Unconditional Love. Dictionary. coms 21st Century Lexicon. Dictionary. com, LLC. 24 Jun. 2010. .
Thursday, March 12, 2020
Mumbai Call Center
Mumbai Call Center Content1. Introduction2. Investment Analysis2.1 Application from ITSLA2.2 Application from Call Centres for All of Mumbai, India2.3 Application from the IT Manager of Bus Away Ltd2.4 Analysis3. Advantages and Disadvantages for alternatives3.1 Advantages for Application from ITSLA3.1.1 Cost effective3.1.2 Overcome labour shortages3.1.3 Concentration on core business3.1.4 Access to world class solutions3.2 Disadvantages for Application from ITSLA3.2.1 Dependence on vendors3.2.2 Lower morale among permanent employees in otherdepartment3.2.3 Loose control and increase company risk3.3 Advantages for Application from Call centres for All ofMumbai, India3.3.1 Improve a company's focus3.3.2 Human capital and cost effective3.3.3 Legal system3.3.4 Location3.4 Disadvantages for Application from Call centres for All ofMumbai, India3.4.1 Corporate image3.4.2 Problem in accent3.4.3 Cultural and societal differences3.4.4 Control3.4.5 Relationship3.5 Advantages for Application from IT Manager of Bus AwayLtd.3.5.1 Benefit for employee3.5.2 Benefit for employer3.5.3 High quality of homeworkers3.5.4 Better customer service3.6 Disadvantages for Application from IT Manager of BusAway Ltd.3.6.1 Legal issue3.6.2 Tax issue3.6.3Feeling of separation or disassociation among employees3.6.4 Problem of employee4. Recommendation5. Conclusion6. List of References7. AppendixAbstractBus Away Ltd. plans to renew a contract among three applications which are application from ITSLA, application from Call Centres for All of Mumbai, India and application from the IT Manager of the company. This study presents which application was recommended with relevant theoretical knowledge along with guidance for research, reflection and collaboration. Therefore, NPV will be using as a discriminator. Results of this study showed that third application is recommended even second application is the lowest negative NPV among the three application. Thus, this study may help the company to konw which application is the worth to invest and resolve the problems.1. IntroductionBus Away Ltd is considering three applications to provide call centre to deal with customers' bookings and queries which are application from ITSLA, application from call centres for all of...
Tuesday, February 25, 2020
Membrane filtration (expriment) Lab Report Example | Topics and Well Written Essays - 1250 words
Membrane filtration (expriment) - Lab Report Example As potable water is procured from surface sources such as rivers, streams and lakes, bacteriological examination is crucial to determine the safety of drinking water. Presence of Enterococcus faecalis, Escherichia coli, Enterobacter aerogens and Proteus mirabilis in water sample was estimated using membrane filtration followed by incubation of the membrane filter in appropriate growth media to examine the determine the presence of pathogenic micro-organism. The motive to perform this study was to determine the presence of unknown organism(s) present in the provided samples. The study encompasses classification of bacteria based on their bio-chemical reactions, pH levels and osmoregulation. Identification and classification of bacteria from the sample is pragmatic as presence of any pathogenic micro-organism could be deleterious to health. Identification of bacteria provides line of treatment. The three preliminary steps for the analysis procedure comprise principal isolation, stainin g and biochemical reactions as the samples may contain diverse microorganism belonging to different species. Hypothesis to be tested: (1) Fecal coliform count of surface water samples differ according to their location. (2) Fecal coliform count of surface water samples do not differ according to their location. Introduction Microbes are indispensible module of our environment. They are associated in a variety of ways with everything we use in our everyday lives (Fratamico, 2005). They are found to be associated with the food that we eat, the clothes we wear/make use of and water we drink/utilize. They may perhaps influence the quality of our lives and transmit numerous diseases (Fratamico, 2005). It is therefore essential to understand the microbes linked with the commodities used in everyday life. Water free from disease-producing microorganisms and chemical substances deleterious to health is called potable water. Water contaminated with either domestic or industrial wastes is cal led non-potable or polluted water. The objectives of primary concern in providing potable water are freedom from harmful microorganisms and from undesirable chemicals. Water appearing clean or free from peculiarities of odor and taste could be contaminated. In such conditions special procedures are required to determine its sanitary quality. Inspection of water sample involves the inspection of the source of raw water and the conditions that may influence its quality. Changes related to population, types of industry and the method of sewage disposal are imperative. Practically, periodic and comprehensive sanitary surveys are necessary. However, potability can be determined only by chemical and bacteriological laboratory tests (Pelczar, 1993). Pathogens that gain entry into the water body include protozoan such as Giardia and Cryptosporidium, bacteria such as Campylobacter, Salmonella and Shigella and virus associated with water contamination are Hepatitis A virus and Norwalk virus. However, water is tested for the fecal contamination. As coliforms are discharged through feces the water sample containing fecal matter comprises pathogenic organisms as well. Essentially water sources such as wells, reservoirs, and storage tanks are routinely tested for water safety (Case Study Exercise 29: Measure of Water Quality: Membrane Filtration Method). Lifestyle modifications and
Saturday, February 8, 2020
Cruise industry in India Essay Example | Topics and Well Written Essays - 1000 words
Cruise industry in India - Essay Example the stars. SIMPLICITY: Planning a cruise is simple; you're on board, nearly all expenses are pre- paid so vacation becomes hassle-free. FAMILY : Ideal for family vacation. PAMPERING. Regardless of your budget, all cruise lines pamper their guests with first- class service around the clock. SATISFACTION : It's a fact that cruises have a higher percentage of satisfied customers than any other vacation experience The cruise industry is the most exciting and fastest growing segment of the travel industry throughout the world today. The cruise market is strong throughout the world and particularly in the USA and UK. Currently, the Caribbean holds almost 67% of the market share in the total global cruise industry whilst the Far East (Asian Region) holds only 2%. The cruise companies targeting Indian customers feel that the cruise market segment in India is now coming of age. Not yet into the number game in terms of passengers, cruise liners have demarcated their market segments and clientele. Realising the competition and the objective, these companies have set their targets towards capturing the vast potential.The Indian travel industry can be virtually described as a melting pot of possibilities. India with its vast beautiful coastline and long historical and cultural traditions, theatre and performing art can be developed as a popular tourist destination for cruise tourism. The emerging trends like the rise in the standard of living, Modern lifestyle, enhanced economic standards, competitive work culture and the revelation of internet based technology in tourism and travel has made the planning vacation easier. Indian information technology... Indian information technology prowess lead to more economic stability and young and highly paid generation are looking for some unique experience. Cruise as depicted above have every component which gives a wonderful experience in a isolated ambience with first class facilities. The base price for a cruise from a short haul has suddenly opened up this segment to a seemingly infinite market. Eying this potential, cruise liners globally have drawing special strategies for the Indian market. Cruise companies are offering designer packages for their target audience. The promotional and marketing strategies are meticulously designed to suit the Indian consumer. Although the cruise liners had made their entry in the Indian market a few years ago, the operators are optimistic about the growth. The growth would be possible only by creating awareness about the entire experience of cruising as they realize that as a product, cruising is fairly new to the Indian travelers. The level of awarenes s with regards to cruising as a vacation option has increased considerably over the last few years. Cruising was considered to be either for the retired and the elderly or the rich and famous. Now-a-days honeymooners, entrepreneurs, senior corporate executives, adventure traffic and families are all part of clientele.
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