Unconditional Love in I Stand Here Ironing and Everyday Use free essay sample

Ashley Gillette Professor Grimes ENG 171 24 June 2010 Unconditional Love in â€Å"I Stand Here Ironing† and â€Å"Everyday Use† Unconditional love is a term used to describe complete love. It is affection with no limits or conditions (â€Å"Unconditional†). I Stand Here Ironing by Tillie Olsen and Everyday Use by Alice Walker  are stories about a mothers unconditional love toward her daughter. Both stories stem from an intense guilt felt by the mother’s in each story. Both mothers’ feel guilty for the problems that their daughters face. Emily’s mother thought of Emily’s childhood as she ironed. Metaphorically, Tillie Olsen described the mother ironing her daughter’s dress as she mentally attempted to â€Å"iron† out her daughter’s childhood and their relationship. Through a stream-of-consciousness monologue, the reader could sense that Emily’s mother regretted her decision to have the women below their apartment baby-sit Emily while she worked (or looked for a job). We will write a custom essay sample on Unconditional Love in I Stand Here Ironing and Everyday Use or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page She also regretted leaving Emily with her father’s family while her mother worked nights at a job. Most of all, she regretted sending Emily away during her childhood to a convalescent home. In a different way, Mrs. Johnson, the mother of Maggie and Dee in â€Å"Everyday Use,† is guilty in the way she parented her daughters. Dee, or â€Å"Wangero† as she prefers to be called, was educated and successful, while her sister, Maggie, still lived at home in the South with her mother. Because of Dee’s manipulative behavior, Mrs. Johnson worked hard at raising money in order to send Dee away to school. However, Maggie was forced to remain at home and learn traditional skills because Mrs. Johnson only raised enough money to send one daughter. Despite the choices that each mother makes, in the end the reader senses the unconditional love that each have toward their daughter. Emily’s mother described Emily as a beautiful baby. She commented that â€Å"she was a miracle to me† (Charters 671). Although her mother regretted leaving Emily with others while she worked, she had no choice. By working, unconditional love was shown because she worked to provide for Emily, no matter what it cost her. In addition, she gave up her nights of sleep in order to work during the night so that she could spend the days with Emily. Emily’s mother was extremely guilty that she sent Emily to the convalescent home. Although this was not what she wanted for her daughter, a local clinic convinced her that the home will provide her with the â€Å"kind of food and care [Emily’s mother couldn’t] manage for her† (Charter 673). In hopes that they were being truthful, Emily’s mother sent her away – hoping that she would have a better life, despite the pain it would cause her mother. Although in the end, the reader realizes that the clinic that suggested the home were wrong, Emily’s mother did not feel confident enough about her own instinct to challenge their suggestion. Although Emily’s mother was not sure how to nurture and care for Emily after she returned home from the convalescent home, she remembers encouraging Emily to use her developed talent for comedic acting at school. One morning after being encouraged by her mother, Emily took her mother’s advice and entered into a amateur show, to Emily’s surprise, she earned first place. She called to tell her that â€Å"I did it. I won, I won; they gave her first prize† (Charter 675). This is a prime example of unconditional love, even though her mother was lost in what to do for Emily; she still encouraged her to make something of herself. In the moment that she won first place, Emily’s mother stated that â€Å"suddenly she was Somebody† (Charter 675). In the end, Emily’s mother decides to â€Å"let her be† and again shows her unconditional love as she hopes that Emily will come to know â€Å"that she is more than this dress on the ironing board, helpless before the iron† (Charters 676). She hoped that Emily would realize that she is more than her childhood. Although Dee turned out to be the more successful daughter, Mrs. Johnson shows Maggie’s hidden worth and makes it known to Dee when she returns home with her boyfriend. In doing so, Mrs. Johnson stood up for what was right, not in her benefit, but to benefit Maggie. Although Dee wanted the quilts that their mother was saving as a wedding gift for Maggie, Mrs. Johnson refuses to give in. In this moment, for the first time, she hugs Maggie and takes the quilt from Dee’s hand and gives them to Maggie. For once, both daughters sense the unconditional love (which has not been evident) that Mrs. Johnson has toward Maggie. Despite the hardships that each mother faced, each story ended with a glimmer of hope and the realization that unconditional love can move mountains in ones life. Because of each mother’s unconditional love for their daughters, Emily and Maggie, realized their unseen importance. Works Cited Charters, Ann. The Story and Its Writer: An Introduction to Short Fiction. New York: Bedford/St. Martins, 2007. Unconditional Love. Dictionary. coms 21st Century Lexicon. Dictionary. com, LLC. 24 Jun. 2010. .

Mumbai Call Center

Mumbai Call Center Content1. Introduction2. Investment Analysis2.1 Application from ITSLA2.2 Application from Call Centres for All of Mumbai, India2.3 Application from the IT Manager of Bus Away Ltd2.4 Analysis3. Advantages and Disadvantages for alternatives3.1 Advantages for Application from ITSLA3.1.1 Cost effective3.1.2 Overcome labour shortages3.1.3 Concentration on core business3.1.4 Access to world class solutions3.2 Disadvantages for Application from ITSLA3.2.1 Dependence on vendors3.2.2 Lower morale among permanent employees in otherdepartment3.2.3 Loose control and increase company risk3.3 Advantages for Application from Call centres for All ofMumbai, India3.3.1 Improve a company's focus3.3.2 Human capital and cost effective3.3.3 Legal system3.3.4 Location3.4 Disadvantages for Application from Call centres for All ofMumbai, India3.4.1 Corporate image3.4.2 Problem in accent3.4.3 Cultural and societal differences3.4.4 Control3.4.5 Relationship3.5 Advantages for Application from IT Manager of Bus AwayLtd.3.5.1 Benefit for employee3.5.2 Benefit for employer3.5.3 High quality of homeworkers3.5.4 Better customer service3.6 Disadvantages for Application from IT Manager of BusAway Ltd.3.6.1 Legal issue3.6.2 Tax issue3.6.3Feeling of separation or disassociation among employees3.6.4 Problem of employee4. Recommendation5. Conclusion6. List of References7. AppendixAbstractBus Away Ltd. plans to renew a contract among three applications which are application from ITSLA, application from Call Centres for All of Mumbai, India and application from the IT Manager of the company. This study presents which application was recommended with relevant theoretical knowledge along with guidance for research, reflection and collaboration. Therefore, NPV will be using as a discriminator. Results of this study showed that third application is recommended even second application is the lowest negative NPV among the three application. Thus, this study may help the company to konw which application is the worth to invest and resolve the problems.1. IntroductionBus Away Ltd is considering three applications to provide call centre to deal with customers' bookings and queries which are application from ITSLA, application from call centres for all of...

Membrane filtration (expriment) Lab Report Example | Topics and Well Written Essays - 1250 words

Membrane filtration (expriment) - Lab Report Example As potable water is procured from surface sources such as rivers, streams and lakes, bacteriological examination is crucial to determine the safety of drinking water. Presence of Enterococcus faecalis, Escherichia coli, Enterobacter aerogens and Proteus mirabilis in water sample was estimated using membrane filtration followed by incubation of the membrane filter in appropriate growth media to examine the determine the presence of pathogenic micro-organism. The motive to perform this study was to determine the presence of unknown organism(s) present in the provided samples. The study encompasses classification of bacteria based on their bio-chemical reactions, pH levels and osmoregulation. Identification and classification of bacteria from the sample is pragmatic as presence of any pathogenic micro-organism could be deleterious to health. Identification of bacteria provides line of treatment. The three preliminary steps for the analysis procedure comprise principal isolation, stainin g and biochemical reactions as the samples may contain diverse microorganism belonging to different species. Hypothesis to be tested: (1) Fecal coliform count of surface water samples differ according to their location. (2) Fecal coliform count of surface water samples do not differ according to their location. Introduction Microbes are indispensible module of our environment. They are associated in a variety of ways with everything we use in our everyday lives (Fratamico, 2005). They are found to be associated with the food that we eat, the clothes we wear/make use of and water we drink/utilize. They may perhaps influence the quality of our lives and transmit numerous diseases (Fratamico, 2005). It is therefore essential to understand the microbes linked with the commodities used in everyday life. Water free from disease-producing microorganisms and chemical substances deleterious to health is called potable water. Water contaminated with either domestic or industrial wastes is cal led non-potable or polluted water. The objectives of primary concern in providing potable water are freedom from harmful microorganisms and from undesirable chemicals. Water appearing clean or free from peculiarities of odor and taste could be contaminated. In such conditions special procedures are required to determine its sanitary quality. Inspection of water sample involves the inspection of the source of raw water and the conditions that may influence its quality. Changes related to population, types of industry and the method of sewage disposal are imperative. Practically, periodic and comprehensive sanitary surveys are necessary. However, potability can be determined only by chemical and bacteriological laboratory tests (Pelczar, 1993). Pathogens that gain entry into the water body include protozoan such as Giardia and Cryptosporidium, bacteria such as Campylobacter, Salmonella and Shigella and virus associated with water contamination are Hepatitis A virus and Norwalk virus. However, water is tested for the fecal contamination. As coliforms are discharged through feces the water sample containing fecal matter comprises pathogenic organisms as well. Essentially water sources such as wells, reservoirs, and storage tanks are routinely tested for water safety (Case Study Exercise 29: Measure of Water Quality: Membrane Filtration Method). Lifestyle modifications and

Cruise industry in India Essay Example | Topics and Well Written Essays - 1000 words

Cruise industry in India - Essay Example the stars. SIMPLICITY: Planning a cruise is simple; you're on board, nearly all expenses are pre- paid so vacation becomes hassle-free. FAMILY : Ideal for family vacation. PAMPERING. Regardless of your budget, all cruise lines pamper their guests with first- class service around the clock. SATISFACTION : It's a fact that cruises have a higher percentage of satisfied customers than any other vacation experience The cruise industry is the most exciting and fastest growing segment of the travel industry throughout the world today. The cruise market is strong throughout the world and particularly in the USA and UK. Currently, the Caribbean holds almost 67% of the market share in the total global cruise industry whilst the Far East (Asian Region) holds only 2%. The cruise companies targeting Indian customers feel that the cruise market segment in India is now coming of age. Not yet into the number game in terms of passengers, cruise liners have demarcated their market segments and clientele. Realising the competition and the objective, these companies have set their targets towards capturing the vast potential.The Indian travel industry can be virtually described as a melting pot of possibilities. India with its vast beautiful coastline and long historical and cultural traditions, theatre and performing art can be developed as a popular tourist destination for cruise tourism. The emerging trends like the rise in the standard of living, Modern lifestyle, enhanced economic standards, competitive work culture and the revelation of internet based technology in tourism and travel has made the planning vacation easier. Indian information technology... Indian information technology prowess lead to more economic stability and young and highly paid generation are looking for some unique experience. Cruise as depicted above have every component which gives a wonderful experience in a isolated ambience with first class facilities. The base price for a cruise from a short haul has suddenly opened up this segment to a seemingly infinite market. Eying this potential, cruise liners globally have drawing special strategies for the Indian market. Cruise companies are offering designer packages for their target audience. The promotional and marketing strategies are meticulously designed to suit the Indian consumer. Although the cruise liners had made their entry in the Indian market a few years ago, the operators are optimistic about the growth. The growth would be possible only by creating awareness about the entire experience of cruising as they realize that as a product, cruising is fairly new to the Indian travelers. The level of awarenes s with regards to cruising as a vacation option has increased considerably over the last few years. Cruising was considered to be either for the retired and the elderly or the rich and famous. Now-a-days honeymooners, entrepreneurs, senior corporate executives, adventure traffic and families are all part of clientele.

New World slave societies Essay Example for Free

New World slave societies Essay Coercion and abuse experienced by enslaved people in New World slave societies have tended to focus on violence. This is how it should be because experiencing or witnessing violence was indeed an everyday part of life for slaves. Violence inflicted by slave holders on enslaved people did not take place in a vacuum. It was also meet with and often proceeded by abusive words. Yet while debates around negotiation, slave resistance and paternalism focus in detail on the cultural and discursive context of these relationships, discussions of violence tend to home in on their purely physical aspects. I will be discussing the context of violence in a society undergoing the transition from slavery to a post slave society in the West Indies. Abusive language was sometimes used in place of physical punishment and served as a substitute for personal violence in situations where physical punishment was not allowed. A period known as the apprenticeship period in Jamaica, 1834-38 slaveholders lost the legal right to directly punish their un-free workers so instead used abusive language. But fear is fear whether it is felt physically or verbally the threat was still present. The people of the West Indies today are mainly of African decent. Important minorities are East Indians, mainly Trinidad, Chinese and Europeans of British, French, Spanish, Dutch and Portuguese. There are also many people of mixed blood and racial and cultural mixtures that makes the West Indies one of the more cosmopolitan areas of the world. The most important industry in the past and in the present day is the growing of sugar cane. Other crops include citrus fruit, bananas, spices, coca, coffee, tobacco and coconuts. All of these are agricultural and very labor intensive. The British colonialization of the West Indies brought slavery into the social context. Toussaint L’ouverture led a successful revolt in Haiti. The efforts of Englishmen like William Wilberforce helped bring an end to the slave trade to the New World and eventually led to the emancipation of slaves in British colonies. When European countries began their overseas explorations and colonization in the 15th century, the institution of slavery experienced a revolution. The discovery of the West Indies opened a new era. In every colony prosperity depended upon the production of some article which could be profitably exported, such as coffee, sugar and indigo. These crops called for large scale operations and cheap labor. Wage laborers were not available and it was necessary to resort to some type of compulsion to secure workers. The Indian appeared to be the obvious answer, utilized the institutions of tributary labor and repartimiento, the granting of land along with the Indians living on it. The Indians proved unsuitable for forced labor. They died off rapidly under oppression and even resorted to mass suicide and infanticide. Their number declined to the point of extinction. The Europeans turned to the African as a solution to their labor problems. The African was not unknown to Europeans prior to the 15th century, but there were very few Africans in Europe. The Portuguese exploring the Atlantic coast of Africa brought back two African slaves and subsequent expeditions resulted in the purchase or capture of other slaves. At this time Portugal faced a manpower shortage and African slaves proved to be the solution to its problems. By 1460, 700 to 800 were being imported annually. Spain soon followed the example of Portugal and adopted the importation of African slaves. It was not surprising that the colonists in the New World should have thought of the African slave when they needed labor.

Juvenile Justice :: essays research papers fc

The problem of dealing with juvenile justice has plagued are country for years, since the establishment of the first juvenile court in 1899. Prior to that development, delinquent juveniles had to be processed through the adult justic3e system which gave much harsher penalties. By 1945, separate juvenile courts existed in every single state. Similar to the adult system, all through most of the 20th century, the juvenile justice system was based upon a medical/rehabilitative representation. The new challenges of the juvenile court were to examine, analyze, and recommend treatment for offenders, not to deliver judgment fault or fix responsibility. The court ran under the policy of â€Å"parens patriae† that intended that the state would step in and act as a parent on behalf of a disobedient juvenile. Actions were informal and a juvenile court judge had a vast sum of discretion in the nature of juvenile cases, much like the discretion afforded judges in adult unlawful settings un til the 1970s. In line with the early juvenile court’s attitude of shielding youth, juvenile offenders’ position was often in reformatories or instruction schools that were intended, in speculation, to keep them away from the terrible influences of society and to encourage self-control through accurate structure and very unsympathetic discipline. Opposing to the fundamental theory, all through the first part of the century, the places that housed juveniles were frequently unsafe and unhealthy places where the state warehoused delinquent, deserted, and deserted children for unclear periods. Ordinary tribulations included lack of medical care, therapy programs, and even sometimes food. Some very poor circumstances continue even today. Although putting juveniles into institutions, for many juvenile offenders occurred in the first decades of the 1900s, extensive use of probation for juveniles existed as well. As it does today, probation gave a middle ground nature for judges connecting release and placement in an institution. By 1927, trial programs for juvenile offenders existed in approximately every state. In the 1940s and 1950s, reformers attempted to improve the conditions found in most juvenile institutions. Alternatives to institutions emerged, such as forestry and probation camps. These camps provided a prearranged setting for male juvenile offenders, while emphasizing learning and occupational skills. Though, the efficiency of these options as alternatives to incarceration was dubious since they were not obtainable to the worst offenders. Yet, these changes marked the start of formal, community-based instruction that would turn out to be more extensive in following decades.

Strategic Mangement(Krispy Kreme)

P r o j e c t o f Strategic Management Case Study Krispy Kreme Doughnut HAILEY COLLEGE OF COMMERCE UNIVERSITY OF THE PUNJAB We are thankful to ALLAH (all mighty) for guiding us and giving us power and courage. Project submitted: Sir Ishfaq Ahmed This project is based on our course of S. M. We have tried to utilize our knowledge about the subject which was taught by our professor. S. M is a vast field and it was a bit difficult for us to cover it all at our learning phase. We have applied many concepts of S.M to the case study We are very much thankful to our Sir Ishfaq Ahmedfor teaching us this important subject with all dedication and interest. It was very necessary for us to understand the real concepts of S. M. for our future practical working life. Project prepared by: Bilal Raja 792 Krispy Kreme Doughnut History and Growth The founder, Vernon Rudolph, worked for his uncle, Ishmael Armstrong, who purchased a secret recipe for yeast-raised doughnuts and a shop on Broad Street in P aducah, Kentucky, from Joseph LeBeouf of Lake Charles, Louisiana. Rudolph began selling the yeast doughnuts in Paducah and delivered them on his bicycle.The operation was moved to Nashville, Tennessee, and other family members joined to meet the customer demand. The first store in the nation with the Krispy-Kreme name opened on Charlotte Pike in 1933. Rudolph sold his interest in the Nashville store and in 1938 opened a doughnut shop in Winston-Salem, and began selling to groceries and then directly to individual customers. The first store in North Carolina was located in a rented building on South Main Street in Winston-Salem in what is now called historic Old Salem. The Krispy Kreme logo was designed by Benny Dinkins, a local architect.By the 1960s, Krispy Kreme was known throughout the southeastern United States, and it began to expand into other areas. In 1976, Krispy Kreme Doughnut Corporation became a wholly owned subsidiary of Beatrice Foods of Chicago, Illinois. The headquar ters for Krispy Kreme remained in Winston-Salem. In 2003, a pilot project in Mountain View, California, to sell doughnuts through car windows and sunroofs at a busy intersection (with wireless payment) failed. On February 19, 2007, Krispy Kreme began selling the Whole Wheat Glazed doughnut in an attempt to appeal to the health conscious.The doughnut has twenty Calories fewer than the original glazed (180 vs. 200) and contains more fiber (2 grams vs. 0. 5 grams). As of January 2008, the trans-fat content of all Krispy Kreme doughnuts was reduced to 0. 5 of a gram or less. The U. S. Food and Drug Administration, in its guidelines, allow companies to round down to 0 g in its nutrition facts label even if the food contains as much as 0. 5 of a gram per serving. Krispy Kreme benefited from this regulatory loophole in its subsequent advertising campaign, touting its doughnuts as â€Å"trans- fat free† and having â€Å"0 grams trans-fat! Krispy Kreme began another phase of rapid ex pansion in the 1990s, opening stores outside the southeastern United States where most of their stores were located. Then, in December 2001, Krispy Kreme opened its first store outside the U. S. in Mississauga, Ontario, Canada, just outside Toronto. Since 2004, Krispy Kreme has rapidly expanded its international operations. On April 5, 2000, the corporation went public on the NASDAQ using the ticker symbol KREM. On May 17, 2001, Krispy Kreme switched to the New York Stock Exchange, with the ticker symbol KKD, which is its current symbol.On January 18, 2005, Krispy Kreme announced Stephen Cooper, chairman of financial consulting group Kroll Zolfo Cooper LLC, as interim CEO. Cooper replaces Scott Livengood, who the company said has retired as chairman, president, CEO and a director. The company also named Steven Panagos, a managing director of Kroll Zolfo, as president and COO. Although based on informal advertising such as word-of-mouth, in 2006, Krispy Kreme moved into television an d radio advertisements, beginning with its â€Å"Share the Love† campaign with heart-shaped doughnuts. Vision and ValuesOur Vision †¢ To be the global leader in doughnuts and complementary products, while creating magic moments worldwide. Our Values (with acknowledgement to Founder, Vernon Rudolph) we believe†¦ †¢ Consumers are our lifeblood, the center of the doughnut †¢ There is no substitute for quality in our service to consumers †¢ Impeccable presentation is critical wherever Krispy Kreme is sold †¢ We must produce a collaborative team effort that is unexcelled †¢ We must cast the best possible image in all that we do †¢ We must never settle for â€Å"second best†; we deliver on our commitments We must coach our team to ever-better resultsMission statement We create the tastes for good times and warm memories for everyone, everywhere. With our Original Glazed doughnut as our signature and standard, we will continually improv e our customer's experience through: †¢ Innovative ideas †¢ Highest quality, and †¢ Caring service Financial/ business performance Environmental analysis Internal factors Strong brand recognition and recall Wide appeal of signature glazed doughnuts Vertical integration Development in international markets Strong channel of distribution Quality of product Expanded assortment of offerings at KKD stores including beverages Doughnut machine technology.Perishability of product Limited product line (heavy reliance on doughnut sales) Overextended (i. e. , Montana Mills acquisition) Lack of locations in some areas Pricing in some locations External factors Increasing popularity of coffee shops and bakery cafes Popularity of American foods and fashion in overseas markets Growth in two-income households Americans continue to experience time-starvation Entertaining opportunities moving from home to work environment Technological advancements (i. e. paperless ordering, predictive modeling software, hand held computers for delivery drivers) Channel expansion possibilities (i. e. , Internet pre-ordering) Competitors like Dunkin Donuts and Starbucks Low-carb trend in eating preferences All-natural, organic, healthy eating trends Cultural differences in breakfast and snack foods Increase in eating at full-service restaurants combined with a decrease in the use of fast-food restaurants S. W. O. T analysis Strengths 1. Affordable, high-quality doughnuts with strong visual appeal and â€Å"one-of-a-kind† taste 2.Neon â€Å"Hot Doughnuts Now† sign encourages people outside the store to make an impulse purchase 3. Market research shows appeal extends to all major demographic groups including age and income 4. â€Å"Hot shop† stores save money while keeping KKD customer experience intact 5. Vertical integration helps ensure high quality product 6. Consistent expansion; now in 16 countries 7. Product sold at thousands of supermarkets, convenience stores, and retail outlets through U. S. Weaknesses 1. Return on equity, assets, and investments all negative in the trailing twelve months; skill of mgmt. s questionable 2. Shareholders have not received dividends recently, and are not expected to in near future; stock price in state of flux 3. Closing stores when stores should be opening globally at steady rate to keep up with competitors' growth 4. Management states in recent 10-K that it is struggling with how to make stores profitable 5. Product line slow to expand with nothing Threats 1. Dunkin' Donuts presently dominates the doughnut market, particularly in northeastern U. S. 2. People are becoming more healthconscious, which does not bode well for highsugar, high-fat treats 3.Starbucks has approximately 25 times the amount of stores worldwide that Krispy Kreme Donut has 4. Restricted cash flow from banks and massive layoffs have stifled the world economy, decreasing discretionary income 5. Europeans prefer their local brands of Opportunities 1. Families crave convenience because of busy lifestyles 2. Asians love sweets and are open to trying foreign foods 3. Starbucks lacks a diversified and distinctive pastry line 4. Dunkin' Donuts does not have hot doughnuts to sell 5. Many children love sweet treats 6. Tim Horton has yet to expand beyond the U. S. nd Canada, and its product line does not appear to be competitive 7. South America, Africa, and Southern Asia are markets to conquer outside â€Å"sweet treats† to draw in healthconscious customers 6. Advertising not aggressive enough to appeal to areas outside southeast of U. S. where most stores are 7. Revenues down, net losses in each of past three years 8. Per 10-K, continued disputes with franchisees could hurt future business doughnuts 6. Britons tend not to have cars, which inhibits drive-thru customers, and their eating habits and office etiquette differ from Americans 7.Shareholders may sell KKD stock for lack of returns and dividends compa red to other similar firms in the industry SO Strategies 1. TV, radio, and print ads demonstrating 27 varieties of doughnuts against non-descript pastry offerings by Starbucks (S3, O3) 2. All store signs in supermarkets and conveniences where product is sold have picture of young child eating a Krispy Kreme doughnut (S7, O5) 3. Continued grand openings of stores in highly-populated cities such as Sao Paulo, Brazil & Johannesburg, South Africa (S6, O7) ST Strategies 1.Compare â€Å"hot† doughnut appeal of Krispy Kreme Donut to cold doughnuts of Dunkin' Donuts in TV and Internet ads (S1,T1) 2. Do â€Å"roadshow† across Europe as means of advertising, driving truck and mobile â€Å"hot shop† to major European cities and filming their reactions for European ads (S2, S4, T5, T6) 3. Express strengths and outline concrete strategies in clear format within 10-K in order to restore shareholder confidence in future of Krispy Kreme Donut (S1-S7, T7) WT Strategies 1. Expand product line with low-calorie foods (W5, T7) 2. Recruit top executive talent from other WO Strategies 1.Make doughnuts filled with fruit, put fruit cups on menu, and develop wide variety of fresh fruit smoothies; offer ways to incorporate nuts and protein into foods (W5, O3) 2. Aggressive Internet ads demonstrating the appeal of Krispy Kreme Donut hot doughnuts (W6, O4) 3. Open small but profitable â€Å"hot shops† in South America, Africa, and Southeast Asia in order to expand globally (W3,O7) fast-food firms (W1, T7) 3. Survey franchisees to discover ways to repair business relationships and retain growth of franchise model; study McDonald's model for tips (W8, T1, T3) I. F. E E. F. E C. P. M Space matrix Boston Consulting Group Matrix (BCG)Krispy Kreme Donuts has three business segments, and they are presented here along with their annual revenues per Form 10-K filed on April 17, 2009: Company Stores ($266M), Franchise ($26M) and Krispy Kreme Supply Chain ($93M), with app roximately $384M in total revenues for the year ending February 1, 2009. This means that each business segment represented the following percentage in revenues: Company Stores (69. 2%), Franchise (6. 7%), and Krispy Kreme Supply Chain (24. 1%). Profits for each business segment are as follows: Company Stores ($-2M); Franchise ($18M); and KK Supply Chain ($25M), for a total of $41M in profits.Therefore, Company Stores has 0% of the profits; Franchise has about 41%; and Krispy Kreme Supply Chain has about 59%. We’ll assume that Company Stores has 3% of the market share and a -13% growth rate; Franchise has 3% of the market share and a 10% growth rate; and Krispy Kreme Supply Chain has 3% of the market share and -7% growth rate. Grand Strategy (GS) Matrix Recommendations 1- Reduce operating expenses (down-size individual stores) Lower Costs of Doing Business †¢ reduce operating costs per individual store by changing average size of stores from 2500-4500 sq. t. range to 1500 2000 sq ft. Potential for 30 – 50 % decrease in operating cost on a cost per square foot basis. I. Change entire manufacturing and distribution strategy – Implement par baked manufacturing operation †¢ to allow individual stores to decrease in size, thus lowering per store operating costs to a more appropriate level for sales volume †¢ Increased efficiency – smaller workforce per store, par-bake allows for minimal waste – inventory as needed (important b/c fresh goods – low shelf life †¢ Par bake will allow for â€Å"hot doughnuts now† all of the time. Implications of transition to par bake operation †¢ New Plant Equipment – freezers, production equipment, freezer trucks for distribution/delivery. †¢ Store Equipment – freezers, oven for various par baked goods, fryers for doughnuts. †¢ R&D for unique par bake operation, doughnuts still to be fried and glazed on site. II. Sale of Plant and Equipment -sell Effingham plant †¢ Potential buyers are large scale baked-goods manufacturers †¢ Sara Lee Corporation †¢ Entenmann’s (George Weston Bakeries Distribution) †¢ Harlan Bakeries, Inc. Estimated value of 10. 5 – 12 million. III. Remove â€Å"doughnut theater† from 95% of locations, doughnut theater can be part of a select few Flagship locations only. (3 – 5 Stores) 2- Develop stronger relations and control of franchisees I. Short-term period of one year – postpone new franchise agreements/new store openings II. Implement Franchise Support Systems †¢ Communication – between corporate and franchisees †¢ Support – training, advertising †¢ Utilize recommendation #1 in order to lower operating expenses for franchisees. – Implement Marketing Strategies I. Advertising – national television and radio advertising campaign based on â€Å"hot doughnuts now†. II. Marketing research  œ periodic research to stay abreast of trends. III. R&D – product development 4- Strengthen Competitive Advantage †¢ Strengthen Competitive Advantage through differentiation in products and services. I. Continue to utilize â€Å"hot doughnuts now† II. Expand product line †¢ Account with A&S â€Å"New York† Bagels (par-baked). Par baked will allow for â€Å"Hot Bagels Now†.